by Guy Dauncey
Palgrave MacMillan, January 2026

Chapter 1: The Great Mistake
(Draft: Not the final version)
“Because we all share this planet Earth, we have to learn to live in harmony and peace with each other, and with nature. This is not just a dream. It is a necessity.” – The Dalai Lama[1]
Our world needs more kindness. People need more kindness. Nature needs more kindness. But we need it deep within our economies, where so many of our troubles begin.
We have been told a thousand times that the free-market economy is the best and only kind of economy that works, but for so many people, and for nature, it’s not working. Surely, there must be a better way. Our capitalist economy has been built on the primacy of selfishness, and all around the world, because of this, things are going off the rails. What is the alternative? It’s the economics of kindness – and it’s not just an idea. It’s a very real thing.
Before we begin, we must answer the question that’s causing so much anxiety:
“What’s going wrong? Why is our world in such a mess?”
Continue reading The Economics of Kindness

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